Why City Centre improvement is integral to city branding

Downtown and central business districts of cities express the social culture of a city through physical structure. Most people go to visit the center as the hub of recreation, shopping, drinking and meeting. This is why people judge their city on number of available services, functions and shops and the quality of public spaces.

Understanding the places of interest and hotspots of urban activity provide rich insights into the identity and culture of the city. Our projects focus on strengthening the underlying spatial framework that are fundamental to the “experience” of the city.